TV
| TV Spot Buys TFC accepts regular TV commercial spot buys on all its cable and satellite broadcasts of The Filipino Channel, ANC, Cinema One Global, Bro, and MYX. Standard commercial lengths range from 15-seconds to 60-seconds. Commercial materials must be received by Global Manila Traffic Operations by 1700 hours (Manila time), at least three working days ahead of first airing to allow for proper documentation and system uploading. Materials should be in betacam NTSC format, to ensure proper and timely airing. Any materials submitted in another format may be converted subject to a nominal conversion fee. Commercial placement instructions must be received by Global Manila Traffic Operations by 1700 hours (Manila time), at least two working day ahead of first airing to allow for proper documentation and system uploading. Cancellation instructions will be honored after a 15-day grace period. |
| Interstitials Other than spot buys, Interstitials are another reliable advertising tool for their simplicity, convenience and affordability. TFC has a wide selection of archivedmaterials ranging from trivia to triumphs, from novelty to nostalgia readily available forsimple advertising requirements. Advertisers may elect to co-brand any of these shouldit be determined that the material and their campaign share common themes. Interstitials are typically a video packet that provides viewers with tips, trivia or information about topics relevant to, or that indirectly support a sponsor’s campaign. Client branding and messaging may be incorporated within 5-7 second window at the end. Check out sample Interstitial |
| Seasonal Promo Plugs Similar to Interstitials, Seasonal Plugs may incorporate copy that areappropriate for both the client and the network. They deliver association with the station’s greeting or message for the specificoccasion or season. The TFC Calendar will normally incorporate messages on the following occasions: - Summer - Christmas - Valentine’s Day - Mother’s Day - Father’s Day - Halloween - Fiestas Check out sample Seasonal Promo Plug |
| Pinoy Hotspots Pinoy Hotspots is a special station produced material that showcases establishments that serve the Filipino Community. It is essentially a video capsule that zooms in on a set of commercial establishments highlighting key information such as name,service, location and contact details. The capsule is shared between three merchants to defray production costs and keep their individual investments to a minimum. For the same reason graphic elements such as business logo and a shot of the store façade are care of the advertiser. Check out sample Pinoy Hotspots |
| Segments TFC offers several advertising options beyond TV spot buys. TFC has self-produced programs to answer the needs of Global Filipinos in their unique niches. Localized shows are designed for their individual market and they provide opportunities such as sponsorships, product features and guestings. Advertisers who prefer to tailor messages for an audience can opt to commission segments which give them more editorial control. Available programs include: US – Balitang America, Adobo Nation, Citizen Pinoy Europe - Balitang Europe Middle East – Balitang Middle East, Kuwentong Disyerto The development of interstitials, segments and in-program materials is heavily dependent on information emanating fromthe advertiser. Check out sample Segment |
| Lower Screen Graphics Lower screen graphics are short graphic billboards, similar to web banner ads, that appear at the bottom of the TV screen. As in program material, Lower Screen Graphics are premium buys equal in cost to a 30s despite their shorter running time. Given limited inventory, LSG’s are strictly reserved for top tier clients with significant spot investments. As such, LSG’s are intended as a complementary execution in a holistic campaign and can not be used as stand alone material. Additional application guidelines are as follows: Size of the strip should be about ¼ of the screen. The aim of the lower screen graphics is to tease a brand message. Thus, program will allow it in the following cases: Promotion of a new brand launch on one program Promotion of an event that is tied in to program or network campaign Promotion of a brand thematic message? Check out sample Lower Screen Graphics |
| Block Time If advertisers prefer more control over the material to be aired, they can go for block time opportunities. Block time allows advertisers to produce their own material and have it aired on TFC based on the program committee’s guidelines and approval. |
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